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Privacy and cookie policy

This website “Website” (excluding any linked sites) is administered by Baronie Belgium NV/SA, with registered office Kolvestraat 70, 8000 Bruges, RPR Gent – Division Brugge, KBO-VAT BE 0424.005.212 (“Baronie” or “we“), and we are also the controller of the Personal Data gathered about you and processed on this Website in accordance with this Privacy Policy.

This Privacy Policy describes the types of information we collect on this Website, including information relating to identified or identifiable individuals (“Personal Data”), for which purposes we use such Personal Data, with whom we may share it, and the rights and choices available to you regarding our use of your Personal Data. This Privacy Policy also describes how your Personal Data are secured and how you can contact us about our privacy practices.

Please read this Privacy Policy before using or submitting any Personal Data on the Website.

By accessing and using this Website, you confirm that you have read and that you understand the way we collect, process, use and disclose your Personal Data as described in this Privacy Policy.

Please note that before using or submitting Personal Data on certain sections of the Website, you may be asked to confirm electronically your understanding and acceptance of this Privacy Policy by ticking (a) specific box(es) and/or by clicking a button. Your affirmative action in ticking that box and/or clicking on that button and your use of this Website signify that you understand and agree to the collection, processing, use and transfer of your Personal Data as described in this Privacy Policy.

Our records of your acceptance of this Privacy Policy, the date thereof, and of all future amendments to this Privacy Policy, shall be regarded as conclusive and written evidence of your consent.

1. For which purposes does Baronie collect Personal Data?

In certain sections of the Website you are asked to provide your Personal Data, in particular your (personal) details, such as your name, email address and/or address. We can use these details for various purposes, indicated by the Website:

  • One purpose is to provide you with the products and services you order from us, to manage the contractual relationship, payment and invoicing and/or to answer your questions about our products and services.
  • If you have authorized us to do so, we can also use your details to approach you by email with news on Baronie products and offers (receive notices, newsletters or electronic mails or general information on Baronie or related products and services).
  • We can also use your name and address to send you information on Baronie and/or its products by post. If we want to approach you by telephone, we may use your telephone number (if you provided it to us).
  • We can use your data to fulfil other legitimate purposes disclosed to you at the time you provide your Personal Data or as otherwise permitted or required to comply with applicable laws and regulation.
  • Your personal data will be processed because the processing is necessary for the entering, or taking steps to enter into a contract with you at your request – Article 6, 1., (b) GDPR or to comply with a legal obligation – Article 6, 1., (c) GDPR.
  • Your personal data will be processed based your consent – Article 6, 1., (a) GDPR.
  • Your personal data will be processed based on our legitimate interests to inform our existing customers about similar products or services we provided (Article 6, 1., (f) GDPR), and/or your consent (Article 6, 1., (a) GDPR).
  • Your personal data will be processed because the processing is necessary for the purposes of the legitimate interests pursued by Baronie and such interests are not overridden by your interests or fundamental rights and freedoms – Article 6, 1., (f) GDPR.

We shall obtain your prior express consent (opt-in) for the above-listed purposes where required under applicable law.

2. To whom can Baronie provide Personal Data?

We do not sell or otherwise disclose Personal Data you provide us or we collect about you, except as described below or with your prior express consent. It may be necessary to share your Personal Data with:

  • affiliated companies established within the EEA for the purposes described in this Privacy Policy;
  • in the event of a merger, acquisition, sale of assets, joint venture, or any other transaction that results in a change in control or ownership of Baronie, in whole or in part; or in the event of a corporate reorganization, bankruptcy, insolvency proceeding, or similar circumstance, if permitted by and done in accordance with applicable law; or
  • third party services providers and suppliers acting on our behalf and under our instructions, that provide services to us such as web-related services, advertising or analytics, so that we can supply a product or service you ordered from us, to administer web servers and to store information on back-up disks. Such third parties can only use the data for the above mentioned purposes. Any other use is prohibited.

Except as described above, Baronie shall not provide your Personal Data to other third parties without obtaining your prior permission, unless it is required to do so under a statutory provision or court order. In particular, Baronie may disclose your Personal Data in the following circumstances:

  • to respond to authorized information requests from law enforcement authorities or judiciary or when otherwise required or permitted by law;
  • to respond to an emergency; or otherwise to protect the rights, property, safety, or security of third parties, visitors to this Website or the public.

These recipients may be located in countries other than the country in which personal data was originally collected, it being noted that your personal data will only be transferred within the European Economic Area or other countries recognized by the EU Commission as adducing an adequate level of protection of personal data.

Only a limited number of individuals within Baronie (e.g. individuals in sales, support, legal, finance, IT and accounting departments, as well as certain managers with assigned responsibility) will be granted access to your Personal Data on a need to know basis.

3. Which Personal Data can Baronie collect and process?

Information you provide

Baronie collects Personal Data about you (i.e. any information that relates to you as an identified or identifiable individual), such as your name, your age, your e-mail address, your telephone number and your preferences and interests through your use of this Website, namely when you order products or services on the Website, respond to questionnaires, forms or surveys posted on the Website, communicate with us or take part in interactive features.

Automatic Information Collection

Subject to your consent where required by law, we and our third-party service providers may use a variety of technologies that collect and provide information about how the Website is accessed and used. Such Information may consist of your internet browser type, operating system, service provider, the webpages you viewed, the time you viewed them and for how long, demographic information about you (such as your age, gender, language, location and interest areas, where available) and what webpages you looked at before viewing the current page. We use this information to get a better idea of how our users interact with our Website and then tailor and improve our Website accordingly. Such information generally cannot be linked to you individually, but if we can link it to you then we treat it as your Personal Data in accordance with this Privacy Policy.

Certain information is gathered by means of cookies. Baronie uses cookies and similar technologies on this Website. If you do not agree to our use of cookies in this way, you should set your browser settings accordingly. You will always be able to withdraw your consent and change your choice by amending your browser settings in the future. If you disable cookies that we use, this may impact your user experience while on this Website.

The following cookies are being used:

  • CookieConsent -> Stores the user's cookie consent state for the current domain.
  • CraftSessionId -> Sets a unique ID for the session. This allows the website to obtain data on visitor behavior for statistical purposes.
  • CRAFT_CSRF_TOKEN -> Ensures visitor browsing-security by preventing cross-site request forgery. This cookie is essential for the security of the website and visitor.
  • _ga_# -> Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit.
  • _ga -> Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
  • _gid -> Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
  • _gat -> Used by Google Analytics to throttle request rate.
  • collect -> Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels.

4. Is Baronie responsible for other websites?

The Website may include references (in a hyperlink, banner or button) to other sites related to (a specific aspect of) this Website. This does not automatically mean that Baronie is associated with these other sites or its owners.

These websites are not under Baronie’s control. We are not responsible for the content of these websites, any products or services that may be offered through these websites or any other use of these websites nor for any data processing and privacy practices associated with such websites. We invite you to review these websites’ privacy notices if you visit them or provide any Personal Data to them.

5. How does Baronie protect your Personal Data?

Baronie takes – and requires that any service provider and/or third party processor processing Personal Data on behalf and under the instructions of Baronie takes – appropriate technical and organizational measures to protect your Personal Data against accidental or unlawful destruction or accidental loss, misuse, unauthorized access, disclosure, alteration or destruction, and against any other unlawful form of processing of information as defined by the applicable law.

However, please note that no electronic transmission or storage of information is 100% secure. Therefore, despite the security measures that we have put in place to protect your Personal Data, we cannot guarantee that loss, misuse, or alteration of data will never occur.

6. What rights do you have?

Under applicable Data Protection Laws, you have the following rights (under the conditions set out in applicable Data Protection Laws): (i) to access personal data Baronie holds about you, (ii) to request rectification, supplementation or erasure of personal data about you, (iii) to request Baronie to restrict the collection, processing or use of personal data about you, (iv) in certain circumstances, to object for legitimate reasons to the processing of your personal data (including the right to object, upon request and free of charge, to the processing of personal data for direct marketing purposes), (v) to request data portability, and (vi) to know the identities of third parties to which your personal data are transferred. You also have the right to lodge a complaint with the competent supervisory authority.

If you want to exercise your rights under applicable law, or for more details and questions relating to Baronie’s data processing activities, please contact us by sending a dated and signed request to us, together with a copy of your valid ID card or any other valid identification document, at our address above or via e-mail to the address set out below under Section 9.

7. Can this Privacy Policy be changed?

Except to the extent limited by applicable law, Baronie may decide at any time – at its discretion – to change, modify, and/or add all or parts of this Privacy Policy in the future as permitted by law. Any change to this Privacy Policy will be posted on this page and, notified to you by e-mail (where appropriate or required by law and to the extent that we have your e-mail address). We will indicate above the date on which this Privacy Policy was last modified.

8. How long do we keep your Personal Data?

Personal Data will not be kept for longer than reasonably necessary for the purposes identified herein, for up to ten years after the end of your contractual relationship with Baronie (if any), unless shorter or longer retention periods apply under applicable law.

9. Who can you contact with questions and requests?

If you have any questions on Baronie’s Privacy Policy, or to exercise your rights under applicable law, please contact us by email at or at the contact address above.